As part of the “Improvement of Investment Environment in Serbia” Project, a virtual workshop was held on June 11, 2020, on the topic: “Necessary information and elements on the website for monitoring and visibility of the ‘Improvement of investment environment in Serbia’ Project”, related to the Public Relations component and project visibility.

The workshop was held by Benny Andersson, an expert in the Department of Public Relations and Marketing Communication, Lantmäteriet, Kingdom of Sweden. The pilot Local Self-Government Units appointed at least one representative to participate in this workshop. The workshop was also attended by employees from the Republic Geodetic Authority engaged in updating the content on the website.

The workshop had two thematic units. The first was related to the topic “Concept of creating a website for monitoring and visibility of the “Improvement of Investment Environment in Serbia” project”, which was presented by Marina Jovanovic-Milenkovic, Ph.D., project coordinator, on behalf of the project team from Serbia. The second was on the topic “Presentation on optimizing the user experience” presented by Daniel Starnberg, an expert in the Department of Public Relations and Marketing Communication, Lantmäteriet, Kingdom of Sweden.

At the end of the workshop, the participants discussed and gave a positive opinion on the choice of topic, content and manner of holding the workshop.