Within the “Improvement of Investment Environment in Serbia” project on May 7, 2020, an online workshop was held on the topic: “Communication in Difficult Times”, related to the component Public Relations and Visibility of the project.

The pilot Local Self-Government Units appointed at least one representative who works in the Department of Communications at the level of local self-government and who participated in this workshop. The workshop was led by Benny Andersson, Public Relations and Marketing Communication Expert, Lantmäteriet, Kingdom of Sweden.

The idea for the formation of the workshop came from the appearance of the Covid-19 virus, which spread around the world. At the beginning of the workshop, Benny Andersson presented how municipalities in the Kingdom of Sweden communicate during a pandemic. Afterwards, local government representatives discussed and commented on how their local governments communicated and gave advice to the population regarding measures and activities during the pandemic. Examples of best practice, support to the population and the economy are described.

At the end of the workshop, the representatives of local self-government agreed that they have at their level, in a short time adapted to the new way of communication via the Internet, accepted new communication channels, but that in the future we should consider improvements that can be achieved by applying modern technologies.